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Use a Unique
Offering When Marketing to Internet
By Melissa Ingold
Standing out from the rest is vital when
marketing to online business owners. Though
there is a big market for business
information, there are hordes of business
owners already tapping into that market. To
market your own business successfully you
need to differentiate yourself from your
The way to go is to establish your
business and products as unique in that
crowded market. Some of the ways that you
can achieve this include:
Targeting Market Niches. You will up
the chances of customers choosing your
products if you target a defined group of
business owners to sell to.
Focusing Your Product Range. There
are different ways of offering specialized
products. You could cover the full spectrum
of topics but only offer your information in
the form of reports, for example. Or you
could focus on one subject area, such as
Private Label Rights content.
Authority Sells. Everyone wants the
best information available and if you have
special expertise in an area of business
that can help in differentiating your
products and services from the rest. You
might establish your authority and
credibility by stressing your working
experience in a particular area of business,
or by emphasizing your academic
qualifications in a particular field.
Different Angles. An innovative take
on a topic can engage business owners by
tapping into their desires. Do you have
inside information on a particular topic?
This could be a way to cultivate interest
and make your product distinctive in the
Building Your Reputation. You can
enhance your reputation and advertise the
value of your products and services through
social networking. If you can become a
‘name’ in a niche community or group, you
will build ties and can even achieve a kind
of celebrity status. People buy from people
who are known and trusted in this way.
Boost Your Visibility. The more you
can get your name out there on the internet
the better. You could use social bookmarking
sites or try other internet options. Make
yourself visible by posting on forums and
message boards, or create a blogging
community. Visibility translates into sales.
Be Yourself. Building bridges via
social networking is easier and quicker if
you show that you’re a caring person as well
as an astute business person. People will
connect with you more easily this way. If
you’re a mom with a target market of other
work-at-home moms, this shared experience
will help others to relate to you.
Making the Most of Media. You can get
your message across in different ways and
provide your customers with a more varied
and interesting experience. Using media
other than text is one way to go.
• Video format
• Audio format
Delivering your materials in a combination
of media adds another dimension to the
information you have to offer. Listening and
watching can be more enjoyable than reading
plain text. You can always provide a
transcript so that they have reference
materials to hand if required.
Online business owners have a goal: the
success they desire. To grasp that success
they have the desire to learn and do
whatever it takes to make their business
successful. Fulfill these desires and you
have an array of profitable opportunities
The bottom line is problem solving. You hold
the solution to your customers’ problem.
Providing people with information that is
necessary but also desirable is the way
forward in this billion dollar industry.
One way to make it easy to get this
information out to your market is with
Melissa Ingold’s 
Special Report Club. Each month you
receive a brand new 
fully-customizable 30 page report and
complete marketing materials, so you
can start selling information the
lucrative online business owner market
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